Dogecoin (DOGE) has now received support from the chocolate candies world, with Snickers and Milky Way promoting the Shiba-Inu-themed cryptocurrency. The endorsement comes ahead of April 20 which some Dogecoin holders have declared as the “Doge Day.” Both the companies are owned by the candy empire Mars Inc.
Snickers and Milky Way Endorse Dogecoin
Chocolate bars Snickers and Milky Way is the latest to join the Dogecoin bandwagon by promoting the meme-centric cryptocurrency.
On April 19, Snickers released a picture of the Shiba-Inu dog from Dogecoin with the caption “DogecoinRise” featured on a Snickers pack to its more than 407,500 followers.
The candy bar brand also included the hashtag “DogeDay,” which has been trending in the United States with two rocketship emojis in a reply, signifying its upward movement.
Guess what day it is? #DogeDay. Tomorrow? #DogeDay420 (not an actual Snickers pack, just a cool #doge gif) pic.twitter.com/9GAeFsRJU9
— SNICKERS (@SNICKERS) April 19, 2021
In reference to the Doge-themed pack, Snickers said it’s not going to release a limited-edition DOGE-themed Snickers pack but that it was only a “cool #doge gif.”
The next day, Milky Way, another candy bar brand manufactured by Mars Inc, tweeted to its 11,400 followers “@DogecoinRise to the Milky Way, not just the moon!”
CONGRATS TO THE #DOGEARMY FOR MAKING #DogeDay TREND. @DogecoinRise to the Milky Way not just the !
— MILKY WAY (@milkyway) April 19, 2021
Milky Way was apparently trying to replace the popular crypto lingo “to the moon” with “to the Milky Way.”
Dogecoin Continues Rising
Dogecoin has rallied over the past week and hit an all-time high of $0.418888 today boosted by the social media buzz around the cryptocurrency. The altcoin has risen 8.16% in the past 24 hours and currently trading at 0.411261 at press time.
Data from Google trends suggests that search keywords for “Dogeday” have surged overnight with the hashtag trending in most of the social media platforms. The current social engagement for Dogecoin sits at 931% with social dominance over 536%.
With the hashtag “DogeDay” currently trending, many Doge investors are hopeful for the price of the token to eventually reach the $1 price mark.