Apple Commits $6 Billion Towards Content As it Eyes Amazon and Netflix

Over the past couple of years, it has become abundantly clear that entertainment is firmly going the way of on-demand services and video streaming is all set to become the preferred medium for more consumers in the year come. In the early years of online streaming, Netflix became the undisputed leader of the industry and remained so, while Amazon’s Prime Video established itself as a distant second. However, things are hotting up and now some of the biggest companies in the world are entering the fray. Tech giant Apple announced its foray into steaming earlier this year and it has now been revealed that it is going to launch in November.

That being said, the more important thing is that the company is set to spend a whopping $6 billion in content production if a report in one of the world’s leading financial dailies is to be believed. Earlier on, the company had earmarked $1 billion for producing new shows, but now it has upped the stakes significantly by $5 billion to be in a better position to compete with Prime Video and Netflix. It seems the company’s budget has ballooned at an incredible rate over the past weeks and one of the shows is going to be the most expensive in history.

One of the most important shows being produced by Apple is The Morning Show, which is going to feature actors like Steve Carrell, Jennifer Aniston, and Reese Witherspoon. According to several reports, the company is going to blow $300 million on the first two seasons of the show alone. That makes The Morning Show the most expensive show in the history of television. On the other hand, a science fiction show titled see, which is again going to cost the company a whopping $15 million per episode. It is interesting to note that the last season of the Game of Thrones on HBO had been the most expensive show on TV so far and the cost of each episode had come to $15 million. However, the show had enjoyed a long stretch of success and it could be argued that it paid for itself. Apple is making the right kind of effort to move into online streaming in a big way and leaving no stone unturned to make it a success.

     
 
 




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